Digital marketing has become an integral part of any business’ growth strategy, and pay-per-click (PPC) advertising is its cornerstone. For agencies and resellers who want to provide these services to their clients, whitelabel ppc offers a unique opportunity. In this blog post, we’ll define what whitelabel PPC is, how it works, and what benefits it offers to businesses looking to expand their PPC offerings.
Whitelabel PPC refers to a situation where one company makes its PPC services available to other companies, who resell it as their own service. The reseller can brand it in their name and take credit for the execution of the campaign. In this arrangement, the PPC platform provider remains anonymous to the client. It is a win-win situation where both companies benefit from the arrangement. Many digital marketing agencies and resellers use whitelabel PPC to expand their offerings without taking on the responsibility of developing their own PPC platform.
One of the primary benefits of whitelabel PPC is the ability to offer niche services to clients without investing in resources and time. A client whose PPC management needs are not addressed by the standard offerings of the reseller can get what they want through the PPC experts of the whitelabel provider. For instance, a reseller that focuses on small businesses can use a whitelabel provider specializing in PPC advertising to businesses with over $1M in revenue. This allows the reseller to offer more services to its clients and increase revenue streams.
Another advantage of a whitelabel PPC provider is the ease of campaign management. The reseller’s client is completely unaware of the PPC provider’s involvement in the campaign, and all communication comes from the agency’s representative. The PPC provider’s job is to help the reseller provide PPC services, execute campaigns, and generate reports. The reseller can focus on developing and nurturing client relationships while the PPC provider is responsible for ad optimization and modifications.
Furthermore, partnering with an experienced whitelabel PPC provider can increase the effectiveness of campaign management. Resellers can leverage the PPC provider’s expertise and experience to optimize client campaigns for better results. Experienced providers have access to a broad and deep pool of data and advanced tools for PPC optimization. By partnering with them, resellers can leverage their tools and knowledge to help their clients succeed.
Finally, whitelabel PPC can be more cost-effective for resellers. The PPC provider takes on the cost and responsibility of building, developing and maintaining a full campaign management system, and the reseller pays for only the services they use. It reduces the cost of software development, infrastructure cost, and personnel expenses that go into developing and maintaining an effective PPC system. Moreover, the higher volumes of ad spends attract discounted pricing, something that only experienced and vetted providers can achieve.
To sum it all up, whitelabel PPC helps companies to increase their revenue stream while adding valuable services to clients. By partnering with an established PPC provider, agencies and resellers can deliver expertly managed PPC campaigns, while the PPC provider takes care of the technical backend work that goes into creating and running the campaigns. For resellers looking to take their services to the next level, whitelabel PPC can set them apart from the competition, increase profit margins, and lead to happier clients.