You might have heard of the term digital marketing. Digital marketing, in simple terms, is marketing online on various social media platforms using various online digital marketing tools. Every time you see an ad on your Facebook home page, that’s digital marketing. You search for something on Google and see results on top with ad written below them, that’s digital marketing. You go to YouTube play a video and see an ad there, that’s digital marketing.
Why digital marketing could be a great career choice?
Every day about a billion or more people are active on internet. They are either socializing on different social media platforms or searching for a solution on Google. Some might be watching videos on YouTube. Now you know where you can find millions of people together. So everybody wants to target these people as their next customer. That’s where they need the help of a digital marketing expert. Suppose someone wants to rank their blog higher in Google searches then they would want to hire an SEO expert. If they are living in Thailand, they would search for someone who is exert in seo thailand. If someone wants to post ads they would hire an advertisement expert.
How you could make a career out of it?
You could be an SEO expert or a Facebook ads expert or CRO expert. There are plenty of options to choose from. So when a person needs an expert help they could hire you. Every day hundreds of new websites are launched and they are always in search of digital marketing experts.
Be an expert in one field
You do not need to learn all the aspects completely. You just need an average knowledge of all the aspects of digital marketing. You are required to be an expert in just one. Be a Facebook ads expert or an SEO expert. People prefer experts in one field to a person with basic knowledge of everything.