As a result, more female founders are taking funding matters into their own hands. Women founders who use seed crowdfunding platforms aren’t just reaching their funding goals, they are doing so at a rate that’s better than crowdfunded ventures started by men. Across 450,000 seed crowdfunding campaigns recently studied by PwC and The Crowdfunding Centre, women-led campaigns reached their funding goal more often than male-led campaigns.
In the United States and U.K. — the largest markets for seed crowdfunding campaigns — 20 percent of male-led campaigns met their goal compared with 24 percent and 26 percent of female-led campaigns, respectively. Across nine of the largest global crowdfunding platforms, female-led campaigns were 32 percent more successful at reaching their funding target than male-led campaigns.