All of my experience comes from running ouron Indiegogo, so I’ll just caveat that I’ve only run one.
Some major lessons or must-knows when running a crowdfunding campaign
- A lot of work happens upfront. From pre-committing donors, to selecting a platform, to building your email lists, to getting video and creative assets together. You need six to eight weeks minimum to do it correctly. Crowdfunding, especially the first time, is an incredible amount of work.