Entrepreneurs are heralded as the risk-takers, the innovators, the engines for growth in the modern economy. And yet, access to sufficient funding remains the common cry of these newborn ventures.

Traditional providers of finance – banks – are often resistant to the lures of start-up passion and their risk profile, often comprising untested entrepreneurs and untried products, sometimes unattractive markets and, usually, unrealistic returns. It would seem most start-ups just ‘don’t fit the profile’.

But maybe in these days of unicorns and zebras, there is a princess for every frog – or rather, in the case of crowdfunding, princesses.


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