Today’s innovators turn to platforms like Kickstarter to crowdfund their imaginative products. And a new study conducted by Yuchen Zhang, assistant professor of management at the Freeman School of Business, suggests that a Kickstarter campaign’s worst enemy is the overuse of tech jargon in its project’s description.

“My interest in the crowdfunding phenomenon started during the third year of my PhD program. I realized that it’s a modern way of gathering entrepreneurial and financial resources,” said Zhang. “The logic behind crowdfunding is very different from traditional venture financing.”

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