12 Key Strategies to a Successful Crowdfunding Campaign

Crowdfunding is a great way to earn money for a project, product or personal business venture. Since getting its start, crowdfunding has helped entrepreneurs all over the world get the financial support they need. In 2015 alone, crowdfunding raised $34.4...

Why are so many Americans crowdfunding their healthcare?

Isabella Masucci strode into hospital after a sleepless night. She carried a paper bag of prized possessions and bore two meandering scars on her hairless head. Instead of the princess dress she had wanted to wear, she was dressed in a T-shirt and pink leggings. They...

Why crowdfunding will grow in 2018

Odds are you’ve been asked to contribute to a new product or cause via Kickstarter, GoFundMe, Indiegogo, or another crowdfunding site at some point or another in the last few years. Although popular crowdfunding sites like those only launched as early as 2008, the...

Study says use less jargon when crowdfunding

Today’s innovators turn to platforms like Kickstarter to crowdfund their imaginative products. And a new study conducted by Yuchen Zhang, assistant professor of management at the Freeman School of Business, suggests that a Kickstarter campaign’s worst enemy is the...