What is SEO [SEO คืออะไร, which is the term in Thai]? This article explains some of the basics of SEO so that you can get a better understanding of how it impacts your business.

SEO (search engine optimization), which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In other words, SEO involves making specific changes to your site design and content that makes your website more appealing to a search engine. This way, the search engine displays your website as a top result on the search engine results page boosting your online marketing for example selling goods in Lazada Platform [ลงขายของ lazada, which is the term in Thai].

Factors that Impact SEO

Now that you know what SEO is and how it works let’s have a look at some of the factors that can impact your search engine optimization ranking.  Google, a lead search engine tool, will never disclose the exact algorithm they apply in ranking sites. However, some factors that have an impact on the search engine results page (SERP) rankings are clear. They include both off-page and on-page factors, which we will talk about below.

Content Marketing

Content works well in attracting the search engines and also to help your organization connect with site visitors.

On-Page SEO

Those elements that happen on your website are the on-page SEO factors are the on-page SEO factors. They are the things that you have full control over, which mean that if you follow best practice for SEO, you can work to improve these factors. 

Off-Page SEO

There is also off-page SEO factors that can have an impact on your ranking, together with the on-page SEO elements that your organization has control over.  You may not directly control these off-page factors, but there are ways that you can improve your chances of having these factors work out in your favour.