Today, more than 8 in 10 shoppers will search online for product information before purchasing something. And as a pearl jewelry business you cannot ignore the importance of this statistics. It is also important to keep in mind that almost half of those searches are taking place on smartphones and tablets. If you want your business to grow and keep up with the changing trends, it is important that you optimize your ecommerce store for search engines.
Rise of Online Jewelry Sales
The rise of online search has also seen increase in online jewelry sales. The ecommerce jewelry market is expected to grow by over 5% every year for the next 5 years. This means significant increase in sales volumes and number of online shoppers for jewelry products in the near future. And when supported by mobile shopping, the growth figures can be staggering.
Importance of SEO
From pearl earrings to single pearl necklace to engagement rings, your business can experience significant boost in leads and sales if you embrace SEO.
- Without SEO, your online jewelry store cannot get found
- Hundreds of studies have proven that searchers are most likely to click on the top 5 to top 10 links appearing search results
- Even a great-looking ecommerce store, offering quality products will find it hard to generate sales if it is not found in the top search results
SEO helps your retail jewelry business build the credibility required to drive online leads. It helps increase visibility, which further builds brand trust.
Get Help from SEO Experts
SEO involves a multifaceted approach to optimizing your website. This makes it essential to get professional help to ensure that it is properly implemented and you are able to achieve the desired results. From creating your SEO strategy to implementing, measuring, and improving it, a digital marketing agency should help address all your concerns.
If you don’t already sell your products online, it is imperative that you will have to set up an ecommerce store considering the market dynamics. At the same time, it will be required to use SEO to reach out to your target audience.