What is dry Sampling? Difference b/w dry and wet Sampling.

Product Sampling l Way to Market your Brand - Lapaas


Product sampling is an activity we can do online or in high ways. It may be unique or inferred, mega, or appealing. But one thing is sure: product trials are nothing new.

Product sampling gives free trials of your new products to your estimated audience to gain traffic and awareness.


Samplrr assists brands with customized business techniques to generate product awareness of new and current products to have a broader reach within the aimed audience.

As a Product Sampling Agency, Sampler introduces a unique mixture of technology, strategic center group sampling, and accomplished marketing professionals to associate with potential customers through approximated activations. We help raise new products in the market and collect valuable customer reviews.

Types of Product Sampling

Product sampling typically means products being given free to the estimated audience to engage consumers and build trust in the product. 

There are several types of product trials. Direct and Indirect Product Sampling are common ways that engage consumers to experiment with the product. 

Indirect Product Sampling

Indirect Sampling is a procedure in which there is no physical link between you and customers.

In this case, you provide free samples of a product to consumers when they purchase another product in its authority. For example, if you deal with Maggi Sauce, you can fix a Maggi packet for buyers to try.

Direct Product Sampling

This powerful technique is just the reverse of indirect product sampling. Direct Product Sampling is of two types:

Dry Sampling

It is a proposal in which you offer the customer a product for them to test at home. So the physical relationship between you and your consumer is under dry Sampling

For example, you can describe your freebie product in your store and then offer your customer to take it home.

Dry SamplingSampling is mainly of two types:

Event-Based Sampling

This strategy means giving a free sample of your product through a particular event. 

Event-based Sampling mainly commits to the applicability of the act. If you can distribute with the crash event and provides free samples of a product that the public is absorbed in, that is the road to accomplishment under the Product sampling program. The cost of using this strategy is a little high as it involves event sponsorship and the value of free samples.

Supermarket Sampling

If more people are gaining the product, the better your chances of achieving sales and enhancing your business. The overall cost is low.

Wet Sampling

Wet Sampling is the most popular method of direct Sampling. In this process, you provide products in your shop. This procedure is more specific. It is of two types:

Guerrilla Product Sampling

Utilizing a productive guerrilla marketing technique to put the product into customers’ hands can be very useful.

Marketing should always try to be interesting, which makes the brand reliable. So, when you integrate the skill with a freebie, it’s authoritative.

It has vast capabilities. This strategy needs massive cost as it requires investment in the distribution group under dry Sampling.

Selective Product Sampling

This strategy means giving a freebie to only those consumers who are a little highly interested in the product. This strategy rotates around the most targeted audience who desires the item under the Product sampling program. The cost of using this technique is very high, as it includes the selection and distribution prices.

How Operative is Product Sampling to New Product?

If you want to acquire your customer’s observations to attain trust, traffic, and leads, then product sampling or digital Sampling is the top method to get all this under the Product sampling program.

New Product Challenge

Product sampling assists you overwhelm the problems like launching a new product or the difference of the pre-existing item in the market as efficiently as practicable under dry Sampling. 

It operates on the assumption that your customers want reality. They must be sure that you can provide them with something worthy they can’t get anywhere else.

Brand Awareness

Starting a new product in the market can tire customers of loyalty, lifestyle change, or effectiveness. By providing a product sample, you can eliminate fear and allow them to check the risk-free item under the Product sampling program.

Sample sizes are often brief enough that if consumers like the product, he is likely to buy a full-sized version of the creation. Raising consumer trust is the first step toward the development of brand loyalty.

Customers Feedback

By giving product samples, you also greet consumer responses regarding the product. When customers examine your new product, they often make personal notes about it and compare it with a competitor’s item under the Product sampling program. 

With the help of customer response, you get a chance to learn about the target audience and how you can enhance your product. Hence, it surpasses customer expectations and gives you a competitive side.

More Understanding of Your Product

If your goal is to help customers know your item better, then there is only one thing that can assist your product sampling.

Product sampling allows the customer to test your item for the first time. It builds a warm association between your company’s product and your estimated consumer, and that kindly link is the essence of growing loyalty to your label under dry Sampling.


Integrating product samples in the marketing program is profitable because it maintains money if mistakes are altered during the promotion stage rather than starting under the Product sampling program. Furthermore, since the trial sizes of products are often tiny, you can penetrate a larger population for a fraction of the cost.